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Ad Tech & E-commerce2024

CashAds

AI-optimized advertising that maximizes ROAS

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We handed CashAds $2M/month in ad spend and watched it turn into a $2.7M return. The ROI was visible within the first 72 hours.

Priya Kapoor

Head of Growth

01 — The Challenge

Hemorrhaging Budget on Underperforming Campaigns

An e-commerce brand with $2M+ monthly ad spend was watching their ROAS decline quarter-over-quarter. Manual bid management couldn't keep pace with real-time market shifts. Creative fatigue was undetected until damage was done. They needed a system that could react faster than any human team.

35%

return on ad spend increase

Client Type

E-commerce Brand

Timeline

10 Days

Key Outcome

35% improvement in ROAS

Tech Stack

Next.jsGPT-4Vercel AI SDKNeonGoogle Ads API

02 — The Solution

A Real-Time AI Bidding Intelligence

We deployed an AI orchestration layer over their Google, Meta, and TikTok ad accounts. The Bid Management Engine recalibrates bids every 15 minutes based on live auction signals. The Creative Optimizer detects fatigue before CTR drops. Budget is continuously reallocated to highest-performing segments — autonomously.

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Bid Management Engine

15-minute recalibration cycles across all platforms, responding to auction dynamics in real time.

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Creative Optimizer

AI detects creative fatigue before performance drops, triggering variant testing automatically.

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Budget Allocation AI

Continuous reallocation across campaigns, adsets, and creatives to maximize ROAS at every moment.

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03 — Business Impact

Numbers Don't Lie.

35%

ROAS Improvement

return on ad spend increase

42%

CPA Reduction

lower cost per acquisition

$2M+

Monthly Spend

managed autonomously

98%

System Uptime

continuous AI-managed operation

04 — Visual Gallery

Product in Motion.

CashAds interface
Product Dashboard
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42%

CPA Reduction

lower cost per acquisition

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Ad Tech & E-commerce

Bid Management Engine

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